The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Marketing Agency of the Year Award
The agency clients would not want to lose.
About this category
This award recognises a marketing, creative, media or communications agency that has delivered outstanding work and results for its clients while growing a healthy business. Judges look for client results, creative quality, growth and how the agency treats its people.
Eligibility
- Open to marketing
- Advertising
- Creative
- Media
- Digital and communications agencies of any size
Judging criteria
- Client results
- Creative and strategic quality
- Client retention
- Agency growth
- Culture
Qualitative criteria
- Partnership with clients
- A distinctive point of view and care for staff
Metrics
- Client results
- Retention and growth
- New business won
- Revenue growth
- Staff retention and client satisfaction
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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