The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Marketer of the Year Award
The individual whose work set the standard this year.
About this category
This award recognises an individual marketer, in house or agency side, whose work over the last twelve months has combined insight, creativity and commercial results. Judges look for the marketer's personal contribution and the difference it made to the business or client.
Eligibility
- Open to individual marketers at any level
- In house or agency side
- In any sector
Judging criteria
- Personal contribution
- Strategic thinking
- Creativity
- Measurable business results
- Influence on colleagues
Qualitative criteria
- Curiosity about customers
- Clarity of thinking and the respect of the people they work with
Metrics
- Results against objectives
- Revenue or leads influenced
- Brand measures
- Efficiency gains and feedback from managers or clients
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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