The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Brand Strategist of the Year Award
Finding the idea a brand stands for.
About this category
This award recognises a brand or marketing strategist whose insight has sharpened how a brand is positioned and understood. Judges look for the quality of the insight, how it was put to work and the evidence that it strengthened the brand.
Eligibility
- Open to brand
- Planning and marketing strategists
- In house or agency side
Judging criteria
- Quality of insight
- Clarity of positioning
- How the strategy was adopted
- Its effect on the brand
Qualitative criteria
- Clear thinking
- Persuasive simplicity and deep customer understanding
Metrics
- Brand awareness and preference
- Consideration
- Pricing power
- Share and customer perception measures
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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