The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Campaign of the Year Award
The campaign everyone will remember from this year.
About this category
This award recognises the most outstanding marketing campaign of the year, in any sector and any channel. Judges look for a powerful idea, excellent execution and results that clearly met or beat the objectives.
Eligibility
- Open to campaigns that ran during the qualifying period
- Entered by the brand
- The agency or both
Judging criteria
- Strength of idea
- Insight
- Execution
- Results against objectives
- Lasting effect
Qualitative criteria
- An idea people talk about
- Delivered with craft
Metrics
- Results against objectives
- Sales or leads
- Brand measures
- Earned attention and return on investment
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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