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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Best Integrated Campaign Award
One idea, working across every channel.
About this category
This award recognises a campaign that carried one clear idea across several channels, such as broadcast, digital, social, experiential and retail, with each part strengthening the others. Judges look for consistency, channel planning and combined results.
Eligibility
Open to campaigns using three or more channels during the qualifying period.
Judging criteria
- Consistency of idea
- Channel planning
- Execution in each channel
- Combined results
Qualitative criteria
A campaign that feels like one voice wherever the audience meets it.
Metrics
- Reach and frequency
- Results by channel
- Overall uplift in sales or leads
- Brand measures
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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